GRIM is Danish for “ugly” and Denmark’s first fruit and veg box that is exclusively filled with imperfect-looking and surplus produce. Why? If an apple or carrot is not big, red or straight enough, it cannot be sold in a supermarket. Stupid, right?
(Text by GRIM) GRIM is a Copenhagen based start-up that fights food waste by feeding surplus and ‘ugly’ produce back into the food chain. GRIM […]